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Why Every Small Business Needs a Website—Your Company’s Most Valuable Marketing Tool

Tuesday, 06 June 2017 16:18

It’s 2017: If your small business doesn’t have a website, it may as well not exist. It’s common knowledge at this point that one of the first steps in establishing yourself in your field is to secure a website. But what comes next?

You need more than just a blank page with your company name on it. What should a small business website offer to provide visitors and business owners with the most value?

There are some basics that even the most traditional folks can agree on: A website should function the same way a Yellow Pages listing did back in the day. It must have basic information about your business, including the name, business hours (if applicable), and contact information such as an email address, social media handle, and/or phone number.

But as anyone with a smartphone or tablet or even basic PC setup can tell you, websites offer so much more than the basics now. But not every option is logistically feasible or financially productive for a small business website to use—meaning, what’s good for the Amazon or Best Buy site might not work for a home-based business.

What to Include on a Small Business Website

So what do small business websites generally offer? For that we turn to the 2017 Wasp Barcode State of Small Business Report, which has a section on digital marketing.

First, it should be noted that the number one marketing tool, cited by more than 1,100 small business owners and industry leaders polled for the report, is the website. Other tools include email, social media, word-of-mouth referrals, and even printed promotional materials—but the website is king.


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